How can I get revenue from the affiliate program?

You attract players to the 1win site, and we pay out profits according to your chosen cooperation model (RevShare or CPA). Your earnings depend on the quantity and quality of the traffic you have attracted.

What is the difference between RevShare and CPA?

Under the RevShare model, you get 50% of the total company profits from each player you refer for life from the start. We cover all commissions and operating costs ourselves. CPA payment is a fixed payout for each player who performs a targeted action. We set simple KPIs because we care about both your growth and ours.

How can I get a higher payout?

We're ready to make an individual offer to each webmaster. To do this, we need detailed traffic information, i.e. its source and volume. RevShare rates are increased on an individual basis after successful referrals with an initial rate of 50% GGR.

What is the payout frequency?

Every Tuesday we make payments for our RevShare partners. Active partners have access to payouts any time. For the CPA model, payments can be made any day. The CPA hold is 7 days.

Why choose 1win Partners?

Being an iGaming market leader, we offer a high and stable RevShare starter pay rate, individual CPA deals, and a product with high click2reg and reg2dep conversion on any traffic source.

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A review of ad creatives for Africa

30 October 2026

We’ve selected four different advertising approaches for this review. Two creatives target English-speaking audiences and two target French-speaking audiences. Each has details worth using and weaknesses to address before launch.

At 1win Partners, our affiliate managers always look at what draws attention to an ad and what people expect when they click through to the platform.

For each example, we’ll examine what grabs attention, where the message raises questions and which changes we’d test.

A testimonial-style video for Nigeria

English-speaking audience. Format: vertical video, approximately 25 seconds.

A man sits at a kitchen table and talks to the viewer. “Nigeria” appears in large text at the top, with a Tower Rush animation overlaid at the bottom. Later, a screen shows a balance and transaction history. The subtitles mention a 100% bonus and 100 free spins, and the video ends with a prompt to download the app.

Strengths	Weaknesses
Personal approach. Talking directly to the camera in an everyday setting helps build trust with viewers.	Mixed currencies. The balance is in dollars, while transactions are in NGN. This inconsistency can undermine trust.
Gameplay demonstration. The Tower Rush animation introduces viewers to the game’s mechanics.	Word-by-word subtitles. The bonus offer is difficult to take in as a whole.
Subtitles. Viewers can follow the video with the sound off.	Limited brand visibility. The country name and amounts stand out more than the platform’s name.

What we’d change

We’d keep the presenter and the gameplay, but turn the subtitles into short, complete phrases. We’d show the bonus in a single caption and make the 1win name and next step more prominent. When showing a withdrawal, we’d use a single currency throughout.

We’d also test two openings: the current version, with the man addressing the viewer, and another with a closer shot of the gameplay. This would let us compare how well each holds viewers’ attention.

Plinko for South Africa

English-speaking audience. Format: vertical video, approximately 17 seconds.

The video opens with stacks of cash and a question about how to get 6,000 rand in five minutes. Someone then opens Plinko on a phone. The screen shows a ZAR 20 stake, followed by a sequence of actions and a ZAR 6,500 win. The final shot shows an Absa banking screen with a balance of ZAR 6,730.

Strengths	Weaknesses
Fast pacing. Cash, gameplay, the result and a banking screen all appear within 17 seconds.	Promise of quick money. The claim may attract users who are not ready to make a deposit.
Local currency. Amounts in ZAR make the offer easier for South African viewers to understand.	Missing payout steps. The video cuts from gameplay to a banking screen without showing a deposit or withdrawal request.
Clear mechanics. Taps on the phone and the movement of the ball make the gameplay easy to follow.

What we’d change

We’d introduce the platform’s name before the final frame. If the video needs to show a payout, we’d use an example with a clearer sequence of steps.

We’d also test a version focused on Plinko, without the banking screen, and compare the two using cost per first deposit and Reg2Dep.

Tower Rush for Central Africa

French-speaking audience. Format: vertical video, approximately 58 seconds.

A tablet shows the game running on 1win. As the player builds the tower, the multiplier and available cash-out amount change. The stake is XAF 7,000. At around 38 seconds, the round result appears: XAF 102,889.57.

Strengths	Weaknesses
Visible branding. The 1win logo in the interface connects the game to the platform.	Overlong video. The result only appears at around 38 seconds, and the video continues for roughly another 20 seconds.
Clear gameplay. Viewers can see the tower grow as the multipliers and amount change.	Incomplete localization. The buttons and win message are in English, with no French subtitles.
	Small game screen. The table and background take up space that could be used for a closer view of the game.

What we’d change

We’d cut a 15–20-second version, starting with a closer view of the game, followed by a few actions, the round result and a clear prompt to visit the platform.

We’d add brief French explanations for the key steps or subtitles so the message still comes across without sound. We’d also check the stake shown: it needs to suit the audience the campaign targets.

A static football ad for Cameroon

French-speaking audience. Format: static banner.

Samuel Eto’o appears in Cameroon’s national team kit against a backdrop of the country’s flag, holding cash. The banner prominently displays XAF 1,148,850 and 290 free spins. MTN Mobile Money, Orange Money and Express Union logos appear at the bottom, alongside text about mobile access and instant payments.

Strengths	Weaknesses
Local details. The country name, flag, national team kit and XAF currency identify the target market.	No platform name. It is unclear who is making the offer or where the ad leads.
Prominent amount. The large numbers catch attention even at a glance.	Unexplained amount. The ad does not explain whether XAF 1,148,850 is a win or a bonus.
Payment options. The payment service logos show which methods are available.	Mixed products. Football imagery and free spins leave it unclear whether the ad promotes sports betting or slots.
	Errors in the French copy. The correct phrases are “Au Cameroun” and “Profites-en toi aussi”.

What we’d change

We’d add 1win branding, clarify what the amount refers to and check that the bonus is still available. Then we’d split the two product angles into separate versions: one with a football offer and another featuring a game and free spins.

That makes it easier to compare the approaches and see which converts more users into depositors.

How to evaluate creatives during testing

Once the target market and offer terms are agreed, we’d focus on finding the strongest creative for your traffic source. We’d first correct errors in the copy, currencies and offer, then prepare two or three versions with different openings or calls to action. Changing one element at a time makes it easier to identify what affected the result.

For each ad, look at the full funnel: CTR, Click2Reg, Reg2Dep and cost per FTD. A high CTR paired with a low Reg2Dep is a reason to check what people expect when they reach the platform. The ad may attract them with a promise of quick money even though they are not prepared to make a deposit. Compare results using similar campaign settings and budgets so you can assess the creative’s contribution.

Check the journey after the click as well. Users should find the same game and offer they saw in the ad. The bonus terms must match those on the platform, and a prompt to download the app should lead to the download.

As long as a campaign is profitable, keep scaling it and testing new ads in the same market. That way, you’ll have replacements ready when the current creative starts to fatigue. If impression frequency rises, CTR falls and cost per FTD increases, it is worth testing a fresh approach.

Send your creatives and campaign stats to your 1win Partners manager. We’ll look at where players are dropping out of the funnel and what to test next.

#Creatives